How I run branding sessions

My branding photo sessions are casual and candid. I do not pose you or tell you what to do. Because of that, my pictures are honest representations of you. These pictures display the energy of your brand, your personality, and the way you show up emotionally.

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If you are a musician, I'll listen to your music, talk with you a lot before the shoot and ask you directed questions to research your music and music making ethic. My goal will then be to capture the sound of your music through images. The same goes for a life coaching therapist or a gourmet chef. I do the research with what you've given me and I show up ready to meet you where you are with how you want your brand represented visually. I guarantee you these pictures will be more interesting and memorable than any headshot or posed brand shots you've seen on Instagram. These are going to be lifestyle, authentic, rich with spontaneity.

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In the first few minutes of the session, I introduce myself to everyone, talk with you, and I might take a few pics. This intro period gets everyone comfortable with me and with the environment. 

 

From then on, it’s free-form. I’m there to document and lightly direct you. Some people may worry they will be “boring” without the photographer telling them what to do. No one I have ever photographed has ever been boring.

People are inherently fascinating. I let each person’s personality and beauty and spontaneity come through because I love seeing it and capturing it. I have techniques that will calm you and get you feeling more relaxed, like closing your eyes for a moment and taking a deep breath before I snap a picture. So I will certainly help in those ways. The most important thing is that you have fun, and feel relaxed and true to your own moods.  

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what to wear

The look you want is all about YOUR brand. I can offer some tips but mostly this is up to you and how you want to convey your look. If you're a real estate agent, it's less important than if you're a fashion designer or a designer, for example.

 

Most important - be yourself! If you don't usually wear dressy clothing, don't. If you are a sporty person, dress sporty. You can find clothing that fits your style that is clean, nice, and comfortable. Simply put: dress your best...in your own style. 

Overall, I urge clients to avoid graphics like logos and lettering on t-shirts UNLESS it's part of your brand. And if you have tattoos and you like how they represent you visually, then show them off, please! I do recommend steering clear of florescent colors (bright neon colors don't usually photograph well).

 

Basic tip: dress in layers. Layers add interest but also allow for removing or adding clothing if it gets warm or cool. Think scarfs, hats, vests, jackets. Ask me for help if you want. I am more than happy to offer suggestions as we look forward to our shoot. 

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